Last updated: 16 Dec 2021

Terms & Conditions


Information about Estrid

These terms and conditions (the "Terms") are provided by Estrid Sweden AB (Swedish company registration number 559197-2400) ("Estrid", "us", "our" or "we").

Contact Information

Our main point of contact is via email to [email protected]. You can also contact us via website chat (found at on weekdays during working hours, or via social media (@heyestrid). ("Contact Information").

Agreeing to the Terms

By creating a Subscription and an Account by ordering the Products, you confirm that you have read, understood and agree to be bound by the Terms. If you do not agree to these Terms, you must not order Products or create an Account or Subscription.

Changes to the Terms

We may modify these Terms at any time. In the event of changes which are not minor and may affect you, you will be notified via email. We will then inform you that it is important to object if you do not approve of the changes. If we do not get such an objection within thirty (30) calendar days after the changes were communicated, we will assume that you approve of the changes. We will also assume that you accept the changes when you enter into an agreement for the Products with us by, for example, continuing to order the Products through the Subscription after the new conditions have been submitted. The latest version of the Terms will be available on the Site.


"Account" refers to the account that you register and create on the Site.
"Contact Information" means the information set out above.
"Functions" means the Site, your Account, the Subscription, and the Products, jointly.
"Privacy Policy" refers to our Privacy Policy ( which describes how we process personal data.
"Product” “Products” and Product(s)" means the products described under section "Products" below which we have made available through the Site, together with any such other related equipment, services and information made available by us to you.
"Site" means our website ( relating to the Products.
"Subscription" refers to the subscription service offered on the Site.


Description of Products

Our main product offering is The Starter Kit and the refill razor blades offered on a subscription basis. Estrid also offers complimentary razor accessories and body care products, available for one-off shipments and on a subscription basis (the "Products", each a “Product”). More information about the Products can be found on the Site.

All content on the Site is intended for private knowledge or information needs. Estrid's descriptions of the razor blades have not been reviewed by the Swedish Medicines Agency. Descriptions of ingredients, durability, and other regulations are provided by referring to the original product.

All Products must be used in accordance with the instructions, precautions, and guidelines they have. It is your responsibility to make sure that the product does not contain anything you are allergic to.

All Products on the Site, including all samples we provide, are intended for personal use only. Unless otherwise stated, we reserve the right to exchange, discontinue or change any Product we offer for sale or as part of a collection, without prior notice to you as a customer.

As colour settings of the device you use may affect the colors of the images on the Site, we do not guarantee that colours of the pictures of Products on the Site will be true to life.

Setting up an Account

For ordering of the Products, you must create an Account. An Account is created automatically when ordering Products for the first time, and can also be created without signing up for a Subscription. You are not allowed to transfer the Account to others, and you may only sign up for one (1) Account.

Description of Subscription

By ordering The Starter Kit you enter into a Subscription agreement for refill razor blades. The Subscription is offered on a 60-, 90-, or 120-day basis, where a new order will be created automatically once per interval. The Subscription details can be regulated from your Account.

You can change your Subscription model and/or terminate the Subscription by making adjustments in your Account, or by contacting us via our Contact Information. Any changes must be done at least 24 hours before the next order of Products is processing. If the Subscription has not been terminated or changed in time, it will automatically be renewed.

Order of Products

We ask you to order the Products in accordance with the instructions on the Site.

Our confirmation of your order will take place when we email you, meaning that we have accepted your order, and at which point a contract will come into existence between you and us. If we are unable to confirm your order, we will inform you of this in writing and will not charge you anything. You can withdraw your order until it has been confirmed, and you have the right to be refunded for any payments made to us due to such withdrawn order.

Delivery of Products

The inclusion of any Products on the Site at a particular time does not imply or warrant that these Products will be available at any time. Standard delivery time is found on the Site and in the order confirmation. During high season and sales, the delivery can take longer.

During the order process, we will let you know when your order has been received and when Products have been shipped, including any goods or digital content pertaining thereto. Information regarding automated Subscription orders can be found in your Account.
Delivery is made through the standard postal service in each market.
Some alternatives may involve a freight cost which in such a case is clearly stated when ordering. The expected delivery time is specified during the order process. Note that small packages are delivered in the mailbox to your registered shipping address, and large packages are delivered to the nearest pick-up point, where you will be informed to collect the package.
We have the right to charge you for costs that arise if you do not pick up your ordered Products in time from the place of delivery following transport of the Products.
If a Product runs out of stock, we reserve the right not to deliver that Product within the specified delivery time or cancel the order. If you have already ordered the Product that is out of stock, we will offer you a refund.

Estrid Referral Program

When having an Account, you are able to participate in the Estrid Referral Program by sharing your personal referral link that can be accessed from your account. The Referral Program gives incentives for both the sender and recipient of the link. We reserve the right to change the incentives, availability and terms of the Referral Program without informing you in advance. By participating in the Referral Program, you agree to these Terms and Conditions.


Eligible customers

We offer the Products to individuals acting as consumers (as defined under applicable local law).

You may not order the Products or use any of the Functions if you are below eighteen (18) years of age, unless you have legal permission from your legal guardian.

You may only order the Products to a delivery address in Sweden, Norway, Finland, Denmark, Germany, Austria, Poland, United Kingdom, France, Belgium, Netherlands or Ireland.

We reserve the right to refrain from entering into an agreement with you, without specifying the reasons behind the decision.

Use of the Functions

When you use the Functions, you must always comply with all applicable laws, regulations and public orders. You shall not access the Site other than through the public interfaces (API) provided by us and as otherwise expressly authorised under these Terms. You may not use the Functions in a manner contrary to our, or any third party’s, rights and interests. You agree to comply with all instructions and recommendations provided by us from time to time.

You agree to be responsible for all activities that occur under your Account. Credentials for your Account must be kept secure at all times and you are forbidden to share data relating to your Account with any third parties. Should you suspect that your Account or your credentials have been or are being used by a third party you must contact us immediately by using any of our Contact Information.

We are entitled to decline or adjust an order from you and close down your Account in the event that you provide us with untrue, inaccurate, not current, or incomplete information when creating your Account. This shall also apply if you fail to comply with these Terms (for example if you have not paid for the Products in time) or other mandatory provisions by law. Upon occurrence of any of these events, we will contact you and request that you remedy your breach of these Terms.


Price information

You must pay all applicable fees as set out and described on the Site for the Products that you have selected. The prices for the Products are set out on the Site and include any explicitly set out relevant delivery costs, value added tax (VAT) or other fees and taxes (as applicable). The price of the Products provided to you will be the price indicated on the order pages when you placed your order.

We have the right to change the prices for the Products, thus the applicable prices from time to time will be set out on the Site. However, for orders placed before a change of prices on the Site, the prices stated in the order confirmation will be applicable on that specific order. By continuing to order the Products after the price changes come into effect, you agree to be bound by the new prices.

Payment information

Payment for the Products can be made in accordance with what is set out below.

The payment solutions differ from each specific market and the payment solutions available to you are visible in the checkout process. You can read more about the different payment options in your market here.

Depending on which provider is used for your payment, the third party processor's/provider’s terms and conditions will apply. You may be requested to identify yourself and credit reports may be pursued by the third party processor/provider. Where we use a third party for payments, we will not have access to or store any payment information.

The Products may be paid for by credit or debit card and you must ensure that there are sufficient funds on the card used at the time of which the payment to us will be made. You must keep the payment information accurate and up-to-date, which can be done through your Account page.

We may invoice you for the Products in advance or in arrears, with the frequency agreed for the period contracted. You agree that we may issue electronic invoices, which will be sent to the email address you have provided in your Account. You must keep the payment information, e.g. email address accurate and up-to-date.

You agree to pay within the set time for the payment method you choose. We have the right to close down your Account and/or stop the shipment of Products until you have paid for all the charges incurred by you. Payment after the due date can entail late payment fees and interest according to the terms of the payment provider.

You agree that we may charge payments for automated Subscription orders without further approval until you terminate your Subscription agreement. The prices for these orders will correspond to the prices stated on the Website at the time you entered into agreement with us.


Our responsibility towards you as a customer, is regulated by the Swedish Consumer Purchase Act (1990: 932) (Sw. konsumentköplagen), the Distance and Doorstep Sales Act (2005:59) (Sw. distansavtalslagen) and the Product Liability Act (1992:18) (Sw. produktansvarslagen). To the extent permitted by applicable law, our liability is limited to direct damages and we shall in no event be liable for any, indirect, incidental, special, consequential or exemplary damages, however caused and under any theory of liability arising out of or in connection with these Terms. This shall include, but not be limited to, any loss of profit, goodwill or business reputation, any loss of data suffered, cost of procurement of substitute goods or services, or other intangible loss.


We are liable for any defects existing at the time you receive the Products. We are not responsible for any defects caused by you, for example where you have not complied with maintenance instructions or if you have mistreated the Products.


The Products are deemed to be defected only in accordance with applicable legislation, and for Swedish purposes such legislation is e.g. the Swedish Consumer Purchase Act (1990: 932) (Sw. konsumentköplagen) and the Product Liability Act (1992:18) (Sw. produktansvarslagen).

Products are for example considered to be defect in the following events:

  • It is not compliant with what we have agreed in this Agreement or that otherwise follows from applicable legislation.
  • We have not informed you about details about the Products which we know about or ought to have known, and that you reasonably could expect to be informed about, if such omission to inform can be assumed to have affected your decision regarding the purchase.
  • It is in worse condition than you rightly could have expected based on the Products' price, age and other conditions.
  • Complaints regarding defective Products

    In the event that you consider the Products to be defective, you may make a complaint by using any of our Contact Information. You have to make the complaint within reasonable time (within two (2) months will always be considered as reasonable) from the point where you noticed or should have noticed the defect. You cannot make complaints in relation to defects discovered more than three (3) years after you have received the Products.

    Your rights in the event of defects

    In the event of defects, you may:

  • Withhold payment large enough to be security for your claim.
  • Require a new delivery, meaning that you will receive other equivalent Products.
  • Require price reduction
  • Terminate the agreement, provided that the defect is of material importance to you.

  • We may first choose to provide you with other equivalent Products, provided that this takes place within reasonable time.


    We reserve ourselves for any errors on the Site, such as, but not limited to product descriptions, specifications, inaccurate prices, stock estimations or other incorrect information. We reserve the right to correct any obvious errors and to, at any time, change or update the information on the Site accordingly.

    Images or other visuals on the Site are for illustration purposes only and we do not guarantee the exact quantity shown nor the exact appearance, origin or function of the Products. Please view the order confirmation for the accurate product quantity of your ordered Product(s).


    Sometimes we may not deliver the Products within the period agreed between us (and you have not caused this delay). You can in the event of such delay:

  • Withhold payment or demand refund for the order.
  • Terminate the agreement.
  • Third party services as a part of our Products

    Sometimes we may rely on third party services and/or product providers. Such providers act beyond our reasonable control and we shall not be held liable for any damages caused by an action or omission attributable to them.

    Defects and delays beyond our control (force majeure)

    We are not responsible for delays and defects outside our control. If our suppliers are delayed by an event outside our control, we will contact you as soon as possible to let you know and we will take steps to minimise the effect of the delay. Provided that we do this we will not be liable for defects and delays caused by the event, but if there is a risk of substantial defect or delay you may contact us to end the agreement and receive a refund for any Products you have paid for but not received.


    Right of Withdrawal

    In accordance with the Swedish Distance and Doorstep Sales Act (2005:59) (Sw. distansavtalslagen) you have the right of withdrawal within fourteen (14) days from the day on which you receive the Products. You also have the right of withdrawal regarding a change in Subscription model.

    To exercise the right of withdrawal, you must inform us of your decision to withdraw from this contract by a clear written statement, by contacting us via any of our Contact Information.

    To meet the withdrawal deadline, it is enough for you to send your communication concerning your exercise of the right of withdrawal before the withdrawal period has expired.

    Effects of Withdrawal

    If you are a consumer and you withdraw from a contract with us, we will reimburse all payments received from you provided that the Products are returned in an unchanged condition without undue delay, and no later than within fourteen (14) days from the date we have received your notification of withdrawal. Due to reasons of hygiene, the right of withdrawal does not apply if the seal of the item is broken. In these cases, we will make a price deduction corresponding to the value of the item in question. Refunds will be processed by using the same means of payment as you used for the initial transaction.

    Any Products received that you wish a refund for must be returned by you. Products that you wish to return shall be returned without undue delay and in no event later than fourteen (14) calendar days from the day on which we are informed about your decision to cancel or until we have received evidence that the Products have been sent from you, whichever is the earliest.

    To return Products you ship the items (including receipt or other proof of purchase) to the following address: Exacta AB, Lundåsvägen 10, 76330 Hallstavik. You will be required to pay for the shipping costs for returning the Products.

    If you exercise your right of withdrawal regarding a change in Subscription model, your Subscription will revert back to the latest model that you had before the change.


    We process your personal data in accordance with our Privacy Policy.


    Our rights

    The Site is owned and operated by Estrid. All copyrights, trademarks, trade names, logos and other intellectual or industrial property rights held and used by us as well as those presented in the Functions (including titles, graphics, icons, scripts, source codes etc.) are our property or third party licensors’ property and must not be reproduced, distributed, sold, used, modified, copied, limited or used (in whole or in part) without prior written permission. No intellectual property rights shall be transferred to you or any third party pursuant to these Terms or otherwise in conjunction with your order of the Products or otherwise use of the Functions.

    Respect for our property

    You must not tamper with, attempt to gain unauthorised access to, modify, hack, repair or otherwise adjust any of our material, hardware, source-codes or information for any purposes.

    Respect for our intellectual property

    The Products and other information, including all associated intellectual property rights, provided and made available by us, remain our exclusive property. You may not use our exclusive property for commercial or any other purposes without our written consent.


    Swedish law shall apply to these Terms and our legal relationship in general.


    We are entitled to assign or pledge any of our rights including claim for payment and obligations under these Terms to any third party without restriction.


    If any provision of these Terms is held to be invalid, void or for any reason unenforceable, this shall not affect the validity and enforceability of the remaining provisions.


    If you have any complaints, please contact our support department by using any of our Contact Information.

    We will always first try to solve your complaints through discussions between you and our support department. In the event of a complaint or dispute you may, however, always contact the Swedish National Board for Consumer Disputes (Sw. Allmänna reklamationsnämnden). Disputes regarding the interpretation and application of these Terms shall be resolved by the Swedish National Board for Consumer Disputes or by the competent ordinary court.

    Please also note that disputes may be submitted for online resolution to the European Commission Online Dispute Resolution platform available at


    Estrid Sweden AB is an entity registered in Sweden.
    Registered address: Kungsgatan 12-14, 11143 Stockholm
    Reg. No: 559197-2400
    VAT Reg. No: SE559197-240001

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