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Dreamt up under the
Northern Lights

You asked, we delivered. Our most requested colour is finally here - with a name that came straight from our community. Elegant, understated and luxe, this season’s ‘it’ accessory is the limited-edition Onyx Razor.

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Dreamt up under the
Northern Lights

It’s your season to shine. Meet Aurora, our limited-edition holiday razor inspired by the dazzling Northern Lights and our Swedish heritage.

Estrid

Forget sun. Think solar.

Aurora’s iridescent purple and blue handle will illuminate your bathroom–like it was swatched from the starry Swedish skies.

Estrid

New Shade.
Same Shave.

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Matching Travel Case

Keep your razor dry and safe

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5-Blade Cartridges

For a sharp and smooth shave

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Vegan Comfort Strip

A soothing blend for all skin types

Estrid

Your Season to Shine

Glowing, velvety skin doesn’t need to be reserved for the sun. Reveal your skin’s natural radiance—even during hibernation season.

Say hey to our new referral program!

Refer your friends! They'll get a free Travel Case and you'll get 69 SEK off your next subscription order.