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A smoother way to shave

The Mission

Hair removal should be optional. Great hair removal shouldn’t. That’s why we’ve created Estrid.

No more bad shave days

Affordable

A quality razor with no gender-based discriminatory pricing

Smooth

Five sharp AF blades to get you the closest shave possible

Vegan & Cruelty-free

No animal byproducts here! And we test on humans, not on animals

100% vegan
Most razor brands use animal byproducts in the soothing strips on your razor, but Estrid doesn't. Instead of that we've chosen to use natural ingredients like aloe vera, shea butter and cocoa butter. Better for the skin, the planet and your body.
Every purchase makes a difference
Estrid feels different and makes a difference, too. For every purchase made, we donate to a cause we believe in. Read more about our partner organization, Women for Women International.
Never pay more for who you are
No matter your identity or reasons why you choose to shave, you should never pay more for a quality shaving experience. We all have body hair, and what we choose to do with it is up to each and every one of us. If you like us, we’re here for you. No exceptions, and never any upcharge.
So, how does it work?
Choose your colour
Select your favourite colour: choose from 5 different handles. You’ll also get two razor blades and a matching wall mount in your starter kit.
As often as you like
Tell us how often you want your blades and we’ll deliver them right to your door (free, climate-compensated shipping included, obviously).
Break up whenever
Your body, your hair, your control. Cancel the subscription at any time, no strings attached.

Real Stories

Charlotte Williams

Community

"Estrid is affordable, looks good in the bathroom AND above everything is the best razor I’ve ever used!"

Olivia Neill

Community

"I love Estrid so much! It’s the most convenient way to keep smooth glowing skin as well as being the prettiest razor ever! 😊"

Yaz Caramanli

Community

"This is the best razor I've ever used. I'm thinking of buying a safe for it it's that sacred to me, not even kidding."

Sara Flaaen

Community

"I really feel like I’m celebrating my femininity with Estrid. A high-quality tool that makes shaving so easy and comfortable - and when I don’t feel like shaving, the fun colours still light up & decorate my bathroom!"

Julia Kraus Govenius

Community

"I will never use any other razor than Estrid because it is truly the best one I’ve ever tried!"

Allia Hussain

Community

"Can I just say WOW it’s such a difference to the regular razors I use. It’s a lot smoother and no cuts! No bloody cuts this time."

Get started — £7.95

Say hey to our new referral program! Give , get by inviting your friends that are not yet part of the Estrid family.