A smoother way to shave

The Mission

Hair removal should be optional. Great hair removal shouldn’t. That’s why we’ve created Estrid.

No more bad shave days



A quality razor with no gender-based discriminatory pricing



Five super sharp razor blades to get you the closest shave possible


Vegan & Cruelty-free

No animal byproducts here! And we test on humans, not on animals

Introducing HumanKind

We created our CSR initiative HumanKind to collaborate with inspiring humans who share our values and represent the inclusive future we see ahead. With the initiative, we want to give people the support they need to bring their projects to life.

Read more about our ambassadors or learn how you (yes, you!) can apply for the £25,000 grant. Maybe you have a dream project that the world really needs?

Hey, don’t miss out on the fun

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100% vegan

Most razor brands use animal byproducts in the soothing strips on your razor, but Estrid doesn't. Instead of that we've chosen to use natural ingredients like aloe vera, shea butter and cocoa butter. Better for the skin, the planet and your body.

Never pay more for who you are

No matter your identity or reasons why you choose to shave, you should never pay more for a quality shaving experience. We all have body hair, and what we choose to do with it is up to each and every one of us. If you like us, we’re here for you. No exceptions, and never any upcharge.

So, how does it work?

Choose your colour

Select your favourite colour: Pick the colour that speaks to you. You’ll also get two razor blades and a matching wall mount in your starter kit.

As often as you like

Tell us how often you want your blades and we’ll deliver them right to your door (free, climate-compensated shipping included, obviously).

Break up whenever

Your body, your hair, your control. Cancel the subscription at any time, no strings attached.

Get started — £7.95

Say hey to our new referral program!

Give [RR]#REFERRAL_PERCENTAGE# off The Starter Kit||#REFERRAL_PERCENTAGE# off the first refill order[/RR] and get razor blades for free by inviting your friends that are not yet part of the Estrid family.