Last updated: 30 August 2023

Terms & Conditions


These terms and conditions will apply to the purchase of products and creation of subscriptions by you (hereby referred to as “the customer” or “you”) on the website The website and products are provided by Estrid, registered under trading name Estrid Studios AB, registered under company number 559197-2400 at Swedish Companies Registration Office (Bolagsverket). Additionally, Estrid is registered United Kingdom VAT number 370852000. Estrid Studios AB’s trading address is Kungsgatan 12-14, 11142 Stockholm, Sweden (hereby referred to as “the supplier”, “Estrid”, “us” or “we”).

You can contact us via email at [email protected] or through chat on our website on weekdays during working hours.

These are the terms on which we sell products and subscriptions to you. By creating a subscription and an account by ordering any products available on our website, you agreed to be bound by these terms and conditions. If you do not agree to these Terms, you must not order products or create an account or subscription. You can only purchase products or subscriptions from the website if you are eligible to enter into a contract and are at least 18 years old.

Below follow explanations on how to interpret some of the terms used throughout these Terms & Conditions:

  • By customer, private individuals (and not individuals acting on behalf of their trade business or profession) is meant.

  • Contract means a legally binding agreement between you and Estrid for the supply of the products ordered on our website.

  • Delivery location means the customer’s premises or other location where the products are to be supplied as set out in the order.

  • By durable medium, we mean a type of medium that allows information to be stored by the recipient for future reference, without enabling changes to be made, for a period that is long enough for the purposes of the information. This can be via e.g. email.

  • By account, we refer to the account that you create and register on the website.

  • By product, products and product(s), we mean the products described under section "Products" below which we have made available through the website, together with any such other related equipment, services and information made available by us to you.

  • By subscription, we refer to the subscription service offered on the website.

  • Order means the customer’s order for the products from the supplier as submitted following the process set out on the website.

  • By privacy policy, we refer to the terms which set out how we will deal with confidential and personal information received from you via the website.

  • By website, we refer to, on which the products are advertised and available for ordering.

Estrid Referral Program

When having an Account, you are able to participate in the Estrid Referral Program by sharing your personal referral link that can be accessed from your account. The Referral Program gives incentives for both the sender and recipient of the link. We reserve the right to change the incentives, availability and terms of the Referral Program without informing you in advance.


Description of products

Our main product offering is The Starter Kit and the refill razor blades offered on a subscription basis. Estrid also offers complimentary razor accessories and body care products, available for one-off shipments and on a subscription basis (the "products", each a “product”). More information about the products can be found on the website.

All content on the website is intended for private knowledge or information needs. Estrid's descriptions of the razor blades have not been reviewed by the Swedish Medicines Agency. Descriptions of ingredients, durability, and other regulations are provided by referring to the original product.

All products must be used in accordance with the instructions, precautions, and guidelines they have. It is your responsibility to make sure that the product does not contain anything you are allergic to.

All products on the website, including all samples we provide, are intended for personal use only. Unless otherwise stated, we reserve the right to exchange, discontinue or change any Product we offer for sale or as part of a collection, without prior notice to you as a customer.

The description of the products is as set out on the website, catalogues, brochures or other form of advertisement. Any description is for illustrative purposes only and there may be small discrepancies in the size and colour of the products supplied. As colour settings of the device you use may affect the colours of the images on the website, we do not guarantee that colours of the pictures of products on the website will be true to life.

In the case of any products made to your special requirements, it is your responsibility to ensure that any information or specification you provide is accurate. Please read more about the right of withdrawal under Withdrawal and cancellations in these terms and conditions. All products that appear on the website are subject to availability.


Product reviews are collected and displayed on the website for selected products. The product reviews are written by verified customers based on e-mail address and order history.


The order process is set out on the website. In order to make an order, an account must be made. You can read more about setting up an account further below. Each step allows you to check and amend any errors before submitting the order. It is your responsibility to check that you have used the ordering process correctly.

A contract will be formed for the sale of ordered products only when you receive an email from us confirming the order (order confirmation). However, in the cases for subscription orders (i.e. automated razor blade orders based on chosen frequency) a confirmation email will not be sent, except for when the subscription is first made. You must ensure that the order confirmation is complete and accurate and inform us of any errors immediately. We are not responsible for any inaccuracies in the order placed by you. By placing an order, you agree to us providing you confirmation of the contract by means of an email containing all information (i.e. the order confirmation). You will receive the order confirmation within a reasonable time after making the contract, but no later than the delivery of any products supplied under the contract. We have a legal duty to supply the products in conformity with the contract. You can withdraw your order until it has been confirmed, and you have the right to be refunded for any payments made to us due to such withdrawn order.

Setting up an Account

In order to make an order of the products, you must create an account. An account is created automatically when ordering products for the first time and can also be created without signing up for a subscription. You are not allowed to transfer the account to others, and you may only sign up for one (1) account.

Description of Subscription

By ordering the Starter Kit, you enter into a subscription agreement for refill razor blades and other complementary products of your choice. The subscription is offered with different delivery frequencies (e.g. 30, 60, 90 or 120 days in-between deliveries) or on an annual basis where a year's supply is delivered at once. Subscription options available on the website are subject to change from time to time. Your subscription frequency or upcoming delivery dates can be changed at any time from your account.

Further information regarding confirmation, payment, delivery, returns and withdrawals from subscriptions can be read within these terms and conditions.


The price of the products, subscriptions and any additional delivery or other charges will be available on the website before the order has been completed. Furthermore, it will also be available in the order confirmation.

Prices and charges include 20% VAT in the price at the time of the order.

You must pay by submitting your credit or debit card details with your order. It is your responsibility to make sure that there are sufficient funds on the card at the time the purchase is made. You must keep your card information accurate and up to date; this can be done in your account page.

Regarding invoicing, we may invoice you in advance or in arrears and with the frequency agreed within the contract. You agree to us sending you electronic invoices, which will be sent out to the email address provided in your account. All information (i.e. email address) must be kept up to date.

You agree to pay within the time set for the payment method chosen. If you have not paid the charges incurred by you, we reserve the right to close down your account and/or stop the shipment of products until payment has been received. If payment is made after the due date, late payment fees and interest according to the terms of the payment provider can be charged.

You agree that we may charge payment for subscription orders without further approval until you terminate your subscription agreement. The prices for subscriptions correspond to the prices stated on the website at the time of purchase.


We will deliver the products to the delivery location by the time or period agreed in the contract without delay and no later than 30 days after the date on which the contract is entered into, unless the agreed delivery time is beyond 30 days after the order has been made.

In any case, regardless of events beyond our control, if we do not deliver the product(s) on time, you can (in addition to any other remedies) treat the contract at an end if:
A) we have refused to deliver the product(s), or if delivery on time is essential, or you said to us before the contract was made that delivery on time was essential; or
B) after we failed to deliver on time, you had specified a later period which is appropriate to the circumstances and we failed to deliver within that period.

If you treat the contract at an end for a reason mentioned above, we will (in addition to other remedies) promptly return all payments made under the contract.

If you, in accordance with the above, were entitled to treat the contract at an end, but do not do so, you are not prevented from canceling the order of any products or rejecting products that have been delivered. If you do so, we will (in addition to other remedies) return all payments made on the contract for any such cancelled or rejected products without delay. If the products have been delivered, you must return them to us or allow us to collect them from you and we will pay the costs of this.

If any products form a commercial unit (it is a commercial unit if division of the unit would materially impair the value of the products or the character of the unit) you cannot cancel or reject the order for some of those products without also canceling or rejecting the order for the rest of them. This applies e.g. if a unit is sold as a 2 pack.

We do not generally deliver to addresses outside of England and Wales, Scotland, Northern Ireland, the Isle of Man and Channel Islands. We cannot deliver to addresses other than the ones mentioned, including BFPO addresses.

You agree that we may deliver the products in instalments if we suffer from a shortage of stock or have another genuine and fair reason, subject to the above provisions and provided you are not liable for extra charges.

If the delivery is not completed as a result of you not picking up the parcel at the designated service point or not being at the address on delivery attempts, the parcel will be returned to us, for which you will not be charged any extra fees.

The products will become your responsibility once delivery is completed. If you selected home delivery, the delivery is fulfilled once the parcel has been delivered at the address. If you selected service point delivery, the delivery has been fulfilled once the parcel has been collected from the service point. You must, if reasonably possible, examine the products before accepting them. Risk of damage to, or loss of, any products will pass to you when the products are delivered to you.


The contract can be cancelled by using the right of withdrawal. You can use this right if you simply change your mind or for some other reason wish to cancel the contract, without having to provide Estrid with a reason for this decision, if it is made within the withdrawal period.

To exercise the right of withdrawal, you must inform us of this decision within 14 days from the day on which you acquire, or a third party other than the carrier and indicated by you acquires, physical possession of the first good. In case of instalment delivery, this period starts once the last part of the order has been delivered. This withdrawal also applies to a change in the subscription model.

You can change your subscription model and/or terminate the subscription by making adjustments in your account or by contacting us via our Contact Information. Any changes must be done at least 24 hours before the next order of products is processed. If the subscription has not been terminated or changed in time, it will automatically be renewed.

You can inform us of your desire to exercise your right of withdrawal by contacting customer service at [email protected]. You can also choose to use the model cancellation form.

You must return the product(s) to Estrid in undamaged condition at your own expense. Due to concerns of hygiene, certain products, such as cosmetics products, cannot be returned after they have been opened or used. We reserve the right to refuse a return if products are not returned in a saleable condition or are damaged. Please see more information on how to return products further down in these terms and conditions.

The withdrawal right does not apply for:
A. products that Estrid has made to your specifications or that are clearly personalised (made to order);
B. products that are liable to deteriorate or expire rapidly; or
C. products where the seal is broken.

Returning products

If you have received products in connection with the contract which you have cancelled, you must send back the products or hand them over to us. This should be done no later than 14 days from the date on which you communicate to us that you wish to cancel the contract. The deadline is met if you send back the products before the period of 14 days has expired.

The customer must arrange and bear all costs of the return shipping. This amount will not be reimbursed. As the customer is responsible for the parcel until it is delivered to our warehouse, it is suggested that the return be shipped with trackable shipping so that the customer is insured with the shipping service provider in the event of a lost return parcel.

Note that you are liable to package the products in a responsible manner to avoid damages during return shipping. Liability for lost parcels or similar is held by Estrid only if a return label provided by us has been used. In other cases, you have full liability for the return. Returns are to be sent to:

Mainfreight Warehousing
Unit 3, Tungsten Park
Bardon Road
Coalville, LE67 4BL
United Kingdom

Reimbursements and possible deductions

Except as set out below, if you cancel a contract in full (i.e. all products in the order), we will reimburse you all payments we have received for that order. This also includes delivery costs except for the supplementary costs that may have arisen if you choose a type of delivery other than the least expensive type of standard delivery offered by us. Note that return costs are not reimbursed.

We may make a deduction from the reimbursement for loss in value of any products supplied if the loss is the result of unnecessary handling by you. By this, handling of the products beyond that which is necessary to establish the nature, characteristics and function of the products and if the seal of the product(s) is broken is meant. Such handling applies e.g. if it goes beyond the sort that would reasonably be allowed in a physical shop.

We will make the reimbursement without undue delay, and in all cases no later than:
A. 14 days after the day on which we received the returned product(s) in question from you; or
B. 14 days after the day on which you provide evidence that you have sent the product(s) back to us.

We will make the reimbursement using the same means of payment as was used for the initial transaction unless you have expressly agreed otherwise. In any event, however, no fees will be added to the reimbursement.

Faulty products

In addition to the withdrawal and cancellation rights above, you also have statutory rights including that delivered products are of satisfactory quality and are fit for their purpose and are as described.

Within six months of the date of delivery and in the event of the product being faulty, you are entitled to a repair or replacement. Or where repair/replacement is not possible, a refund. After six months from the date of delivery, similar rights exist, but only if you can prove that the fault was present at the point of delivery.

Products are, for example, considered to be defect in the following events:

  • It is not compliant with what we have agreed in this agreement or that otherwise follows from applicable legislation.

  • We have not informed you about details about the products which we know about or ought to have known, and that you reasonably could expect to be informed about, if such omission to inform can be assumed to have affected your decision regarding the purchase.

  • It is in worse condition than you rightly could have expected based on the products' price, age and other conditions.

    For further information about your statutory rights, please contact the UK International Consumer Centre.


In the event of any failure by a party because of something beyond its reasonable control, the party will advise the other party as soon as reasonably practicable. The party’s obligations will be suspended so far as is reasonable to amend the failure, and the party will not be liable for any failure which it could not reasonably avoid. This does not, however, affect the customer’s rights relating to delivery and any right to cancel as stated in these terms and conditions.


We retain and use all information strictly under the privacy policy and comply with the general data protection regulation with regard to your personal information. We may contact you by using email or other electronic communication methods and by prepaid post if you expressly agreed to this. These terms and conditions should be read alongside and are in addition to our policies, including our privacy policy and cookie policy.


The supplier does not exclude liability for:

  • any fraudulent act or omission; or

  • personal injury or death caused by negligence or breach of the supplier’s other legal obligations. Subject to this, the supplier is not liable for a loss which was not reasonably foreseeable to both parties at the time when the contract was made; or

  • loss (e.g. loss of profit) to the customer’s business, trade, craft or profession which would not be suffered by a consumer – because the supplier believes the customer is not buying the products wholly or mainly for the business, trade, craft or profession.


The contract including any non-contractual matters is governed by the law of England and Wales. Disputes can be submitted to the restriction of the courts of England and Wales or, if the customer lives in Scotland or Northern Ireland, in the courts of Scotland or Northern Ireland respectively.

If you have a complaint about a product, our website or anything else, please contact our customer service at [email protected]. We will always try to find a reasonable solution. In the unlikely event that we are unable to resolve a complaint with you directly, you have the right to refer the dispute to the UK International Consumer Centre here.

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