Beauty is not bound by the binary.  

At Estrid, we celebrate individual expression, irrespective of gender, race, religion, sexual orientation or any other label insisted upon us. We are so excited to partner with iconic diversity champions we admire and love, those who stand for beauty standards that are set only by themselves.
Introducing For Human Beauty.


Meet the cast

Introducing the inspiring cast of For Human Beauty: Florence Given, Elíseo Equihua, Salwa Rahman, Munroe Bergdorf, Florence H-W, Sophia Hadjipanteli, Enam Asiama, and Gialu Mx.


Razors not like the others

Did you know that 61% of people do not feel represented by the beauty industry? Impossible and outdated beauty standards have no place at Estrid – our mission is to shed those toxic norms and encourage you to do you. Just like how we are about shaving. If it’s your thing, we’re here for you.

Dites bonjour à notre nouveau programme de parrainage!

Parrainez vos ami·es ! Non seulement iels recevront un étui de voyage gratuit, mais vous aurez aussi le droit à £5.95 de réduction sur votre prochaine commande passée dans le cadre de votre abonnement.