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Body confidence for all

Estrid

Who we are

Hi! We’re Estrid, the award-winning vegan hair removal and body care brand on a mission to enable everyone to feel confident in their own bodies. Founded in Stockholm, Sweden in 2019, we’re committed to empowering every body to embrace their authentic selves and create a personal self-care ritual on their terms.

Estrid

What we value

Inclusivity. Disruption. Playfulness. While the hair removal industry is dominated by the big guys who’ve been around for over a hundred years, we’re on a mission to serve up something a little (okay, a lot) different. We’re unapologetically inclusive, always body positive, and dedicated to making your personal care routine fun, easy and vegan. No matter your gender, race, age or body hair preferences—everyone gets a seat at our table.

Estrid

Where we came from

We’re a scrappy little team of 70+ (and counting!) people dedicated to creating products that make a real difference in your everyday life. Intimately familiar with what it’s like to be an outsider, our Iranian Swedish CEO Ben Eliass got together with two friends to challenge the status quo and build a company that enables confidence—with a product for everyone at its core. Now with millions of subscribers around Europe and available in over 10,000 doors, we’re just getting started. Read more about our story—it involves beloved Swedish author Astrid Lindgren, a 3D printer that almost caught fire, and a dinner party that started it all.

Estrid

Come work with us

Want to join us? Check out our career page. Our team is constantly growing and creating opportunities for career development. Oh, and our office is very cute.

About us

This is Estrid

We are more than just a razor company. We choose to do things differently, like making sure all our products are vegan and cruelty-free, and designing our stainless steel razor to last you a lifetime. We're on a mission to change gender-based discriminatory pricing, because you should never pay more for being you. You’re always in control and invited to our party, no matter why or how often you choose to shave.

Choosing Estrid means choosing better for your body, our animal friends, and the planet. We've created a razor free from animal byproducts in the moisturizing strips, made to make skin feel good. And we want to see all kinds of magical people use it.

About Us About Us About Us About Us About Us About Us About Us About Us About Us About Us About Us About Us About Us About Us About Us About Us About Us About Us About Us About Us About Us About Us About Us About Us
About Us About Us About Us About Us About Us About Us About Us About Us About Us About Us About Us About Us About Us About Us About Us About Us About Us About Us About Us About Us About Us About Us About Us About Us
Estrid

Come work with us

Want to join us? Check out our career page. Our team is constantly growing and creating opportunities for career development. Oh, and our office is very cute.

Estrid

Introducing HumanKind

We created our CSR initiative HumanKind to collaborate with inspiring humans who share our values and represent the inclusive future we see ahead. With the initiative, we want to give people the support they need to bring their projects to life.

Read more about our ambassadors or learn about the £25,000 Open Grant. (Applications are now closed for the Open Grant. A winner will be announced on October 28th).

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About Us About Us About Us About Us About Us About Us About Us About Us About Us About Us About Us About Us About Us About Us About Us About Us About Us About Us About Us About Us About Us About Us About Us About Us

More stuff to check out

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Make shaving so much smoother by checking out our tips & tricks.

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Head over to our FAQ page to (hopefully) find all the answers to your questions.

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Looking for images and press releases? Click here.

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For memes and other cute things, check out our Instagram.

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Love letters (and other stuff) can be sent to [email protected] 💌

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Read about how you can earn credits by inviting your friends.

Say hey to our new referral program!

Refer your friends! They'll get a free Travel Case and you'll get 69 SEK off your next subscription order.