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The award-winning razor

Welcome to Estrid - a flexible shaving subscription trusted by millions. Designed to last a lifetime, our sculpted steel razors with vegan sensitive strips, come in playful colour combos with a genius matching wall mount your bathroom will love. Pause and cancel anytime, get refills automatically delivered to your door. 100 % money-back guarantee.

Welcome to Estrid - a flexible shaving subscription trusted by millions. Pause and cancel anytime, get refills automatically delivered to your door. 100 % money-back guarantee.

Estrid

Elevate Your Shave Routine

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Super-sharp

Five super-sharp razor blades that give you the closest shave possible

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Kind to your skin

Lubrication strips (they’re 100% vegan btw!) that leave your skin feeling silky-smooth

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Smooth subscription

Get new blades as often as you’d like – pause, skip or break up whenever :)

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Fair Pricing

No pink tax. No upcharge. Our blades cost under £3 each—that’s less than the price of a cappuccino a week for smooth, glowing skin.

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New and improved blades

Same great vegan lubrication, new colour. We’re slowly phasing out our original blue cartridges, removing artificial dyes, to make our razors even gentler and more sustainable.

Hey, don’t miss out on the fun

Join the list to get exclusive access to all things new - launches, events plus tips and tricks for smooth skin wins. See how we may use your information in our Privacy Policy.

So, how does it work?

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Choose your colour

Select your favourite colour: Pick the colour that speaks to you. You’ll also get two razor blades and a matching holder in your starter kit.

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As often as you like

Tell us how often you want your blades and we’ll deliver them right to your door (free, climate-compensated shipping included, obviously).

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Break up whenever

Your body, your hair, your control. Cancel the subscription at any time, no strings attached.

Get started — €9.95

Say hey to our new referral program!

Give 70% off The Starter Kit and get razor blades for free by inviting your friends that are not yet part of the Estrid family.