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The award-winning razor

Welcome to Estrid - a flexible shaving subscription trusted by millions. Pause and cancel anytime, get refills automatically delivered to your door. 100 % money-back guarantee.

Welcome to Estrid - a flexible shaving subscription trusted by millions. Designed to last a lifetime, our sculpted steel razors with vegan sensitive strips, come in playful colour combos with a genius matching wall mount your bathroom will love. Pause and cancel anytime, get refills automatically delivered to your door. 100 % money-back guarantee.

Estrid

New Shade.
Same Shave.

You want it, you got it. Our most requested razor colour is finally here. The limited-edition black Onyx Razor has all the features you love, but in a new collectable and covet-worthy shade that elevates any bathroom.

Estrid

Elevate Your Shave Routine

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Super-sharp

Five super-sharp razor blades that give you the closest shave possible

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Kind to your skin

Lubrication strips (they’re 100% vegan btw!) that leave your skin feeling silky-smooth

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Smooth subscription

Get new blades as often as you’d like – pause, skip or break up whenever :)

Get a better shave or get your money back!

Winner of the best razor by Independent.

Estrid

Your skin’s new BFFs

So here it is – the softest, fluffiest, loveliest little trio your skin could ever dream of. Use our sugar scrub All Glow’d Up to prep, Watermelon Jelly to cleanse and shave, and Body Fluff for some fab hydration and glow. Perf to use together as a part of your shaving routine, but also superb separately :)

Something Cool is Coming...

Join the waitlist for something special coming soon. Don’t miss out.

By signing up, you’ll be the first to know about our upcoming product launches and other fun stuff. See Privacy Policy.

Estrid

Oooh. Something's coming.

New colours. New products. New ways to love Estrid. Be the first to know.

See how we may use your information in our Privacy Policy.

So, how does it work?

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Choose your colour

Select your favourite colour: Pick the colour that speaks to you. You’ll also get two razor blades and a matching holder in your starter kit.

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As often as you like

Tell us how often you want your blades and we’ll deliver them right to your door (free, climate-compensated shipping included, obviously).

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Break up whenever

Your body, your hair, your control. Cancel the subscription at any time, no strings attached.

Get started — £7.95

Say hey to our new referral program!

Refer your friends! They'll get a free Travel Case and you'll get 69 SEK off your next subscription order.