Changing the razor game
Estrid isn’t just a razor. Estrid is a fairly priced, cruelty-free, quality razor that is specifically made for women. This might sound kind of obvious, but before we created Estrid it wasn’t. We had a hard time finding a razor that was made for the female shape, but available at the same price as one built for the male jawline.
We wanted a razor that didn't have any animal products in the hydrating strips. And we wanted to see all kinds of gorgeous people use it – because nothing is quite as beautiful as all the different shapes, curves, and shades of the human body. So we made our own. A female-focused razor without all the bad stuff, at a fair price.