Estrid was created as the solution to our own shave-care problems.
Amanda Westerbom
co-founder
OUR CORE
Your body, your control
Shaving is one of those beauty routines that you sometimes feel like doing, and sometimes just can’t be bothered with. The problem with shaving days is either we don’t have the time to go through the whole process or we don’t have the supplies to actually shave (cartridges are expensive). Shaving companies were created for men first and not only do they make us overpay to get smooth but they also illustrate us as generic creatures in prehistoric ads. Well, those days are over. Meet Estrid – for us it’s about making shaving a bit more convenient, and a lot more affordable.
Lot’s of things in life are expensive, but a smooth shaving experience shouldn’t be one of them.
PURPOSE
Our mission
Most journeys start with a series of questions. For us they were: why are we paying so much for razors? Why are so many of us (a third of all women to be exact) using men’s razors? Why can’t we find razors without animal ingredients in them? We were confused. The glossy campaigns showing girls in white bikinis shaving already hairless legs didn’t have the answers we were looking for.
Our interviews with hundreds of women on their shaving needs and habits made it clear we weren’t alone. That was all we needed to start going to the bottom with this overlooked shaving glitch. All of that led to the birth of Estrid — a female-focused razor without all the bad stuff, at a fair price.
