Smooth, shaggy or whatever

Let's go 95 SEK

The 95 SEK starter kit includes
✓ Steel handle ✓ Wall holder ✓ Cartridges (2x) By signing up, we'll deliver four replacement cartridges for 119 SEK as often as you want. No strings attached - cancel anytime!

Blush

Free delivery

Blush —The perfect baby pink shade that’s cute, cool, and confident. Inspired by the iconic 90s. Ain’t that great?It’s October, aka breast cancer awareness month, and we are donating 2% to the Pink Ribbon Foundation for every pink razor sold. All. Month. Long.

Cloud

Free delivery

Cloud — Neutral but never ever boring. This seriously cool grey is inspired by pillowy *you guessed it* clouds on a rainy day.

Space

Free delivery

Space — The future is female, and we’re naming purple as its official shade. Meet your bathroom shelf’s galaxy-inspired upgrade.

Peach

Free delivery

Peach — A sunny shade inspired by freshly plucked fruit and early mornings on a Mediterranean holiday.

Lemonade

Free delivery

Lemonade — When life gives you lemons, it would be rude not to turn it into this perfectly sunny shade.

Hair removal should be optional. Great hair removal shouldn’t. That’s why we’ve created Estrid — a (vegan) 5-blade razor, specifically designed for those of us who believe that the hair removal process should be a pain-free affair on the skin, the wallet and for the planet.

Amanda Westerbom

Co-founder

No more bad shave days

Affordable – nearly half the price of the competition
Sharp – 5 blades for a closer, smoother finish
Vegan - encased in cocoa butter, aloe vera & shea butter

Let's go 95 SEK

Our razors

Hey lifehack!

Lots of things in life are expensive. But a smooth shaving experience delivered to your mailbox shouldn’t be one of them. Did you know that there’s a price difference on a lot of everyday items where the ones marketed to women are more expensive? It's called the pink tax, and we're here to change that.

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Vegan, Cool, Fierce

"A vegan razor? Is that even a thing?" Yuup it is!

Most razor brands use animal substances in the soothing strips on your razor, but Estrid doesn't. Instead of that we've chosen to use natural ingredients like aloe vera, shea butter and cocoa butter. Better for the skin, the planet and your body.

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Sister to sister

Every purchase makes a difference

Estrid feels different, and makes a difference, too. For every purchase you make, we donate a portion to the foundation Kvinna till Kvinna, a Swedish organisation that has been working for and supporting women’s rights since 1993 in more than 20 war and conflict-ridden countries in the world.